"Better to fight and fall than to live without hope" - Norse Proverb
Modern life has softened too many men
It's time to remember what you're made of
Join the Rise and Reign 14 Day Challenge - FREE. Fierce. Transformational
See what our FREE 14 Day 'Rise and Reign' Challenge is all about
Physical, Mental, and Warrior Mindset
- Rebuild your physical power (bodyweight and resistance challenges)
-Strengthen your mindset (daily focus, journaling and resilence tools)
-Reconnect to masculine values (discipline, honour and courage)
Share your journey with other like minded men seeking the very best from themselves in our private WhatsApp group
We will be checking in with you daily and answering questions live as you grow with your community of warrior men
Simplicity is the key and we will gently build positive habits into your daily routine so that you will soon be doing constructive rituals in your daily routine without even having to think too much about them .
This can genuinely be the transformative kickstart you have been searching for...so many other men can vouch for that.....but it will just take a determination to work through the quick, simple, and daily routines and tasks set out for you. If you commit...you WIN!
This isn't about being the toughest guy in the room.
It's about being the most capable, focused, and respected version of yourself - for your family, your purpose and your future
If you are feeling lost in modern life's distractions, stress or stagnation.
If you are tired of TALKING about change and ready to LIVE it
If you are seeking more CONTROL over your TIME, BODY and DECISIONS
If you are longing for PURPOSE and CONNECTION to something GREATER...
You're not alone.....
This is your call to RISE
To remember what you stand for
To REIGN again
We've combined :
- Viking warrior code: strength, honour, legacy
- Tactical fitness and mental resilience drills
- Abrotherhood of real men walking the same path
This isn't just a challenge.
It's the GATEWAY into a lifelong journey of personal conquer- a fire that doesn't burn out after 14 days.
"This is the first time I've felt part of a team ever...it's been great, I've absolutely loved it.
Physically I've felt as strong as I have in a long time and mentally I feel the best I have ...EVER!"
"I've got to learn alot about myself, to be more disciplined, to have self control particularly over substances.
I've got stronger, healthier, more present and more mindful...it's just such a good thing for us men to do in our lives."
"No matter what sort of a shit day you've had, you get on the chat and it makes you smile..and it puts everything into perspective.
I just feel better in myself..that's the main thing...I feel in the best place I've been in for a good couple of years."
Get instant access to the challenge announcement chat and private community group via WhatsApp
Follow and commit to achieving the Daily MIssions- body, mind and honour.
Once you complete the challenge, you'll be invited to continue into our full 6 week RAID Challenge...but with no obligations at all.
To keep the tribe focused and connected, we only allow a set number of free sign-ups each cycle. Don’t wait.
“A Viking is not born. He is forged.”
If you feel the pull…
This is your sign.
No. This challenge is scalable for all fitness levels. All that’s required is commitment.
Most daily missions take 20–30 minutes. Less time than a scroll session. More powerful than any hack.
You’ll be invited to our flagship 6-week RAID Challenge — a deeper, more intense journey with ongoing accountability and progression.
Yes. 100% free. No credit card. No catch. Just your willingness to begin