Privacy Policy

Effective Date: May 2026

Welcome to Way of the Viking (“we”, “our”, “us”).

We are committed to protecting your privacy and handling your personal information transparently, securely and in accordance with applicable UK data protection laws including the UK GDPR and Data Protection Act 2018.

This Privacy Policy explains how we collect, use and protect your information when you use our website, complete forms, join programmes, contact us or interact with our advertising and social media content.

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1. Who We Are

Way of the Viking is a fitness, wellbeing and resilience coaching business providing physical training, outdoor experiences, group programmes, educational content and community support services.

If you have any questions about this Privacy Policy or your personal data, you can contact us at:

Email: [INSERT EMAIL ADDRESS]

Website: Way of the Viking

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2. Information We Collect

We may collect and process the following information:

• Name
• Email address
• Telephone number
• Date of birth (where relevant)
• Emergency contact details
• Health or fitness information voluntarily provided by you
• Billing and payment details
• Website usage data
• IP address and browser/device information
• Marketing preferences
• Information submitted through Facebook, Instagram or Meta lead forms

We only collect information that is necessary for delivering our services, communicating with you or improving our programmes and website experience.

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3. How We Use Your Information

We may use your information to:

• Respond to enquiries
• Deliver our programmes and services
• Manage bookings and memberships
• Send important programme updates
• Provide customer support
• Improve our website and user experience
• Send marketing communications (where consent has been given)
• Run advertising and retargeting campaigns
• Maintain safety during physical activities and events
• Meet legal and regulatory obligations

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4. Facebook, Instagram & Meta Advertising

We may use Meta advertising platforms including Facebook and Instagram advertising tools, Meta Pixel and lead forms to help us reach people interested in our services.  

This may involve collecting information such as:

• Website visits
• Form submissions
• Ad engagement
• Device/browser data
• Interests and interaction behaviour

This information may be used to:

• Measure advertising performance
• Improve our marketing
• Create custom audiences
• Deliver relevant advertisements

Meta may independently process your data according to its own privacy policies.  

You can manage your advertising preferences through your Facebook or Instagram account settings.

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5. Legal Basis For Processing

Under UK GDPR, we process personal data under one or more of the following lawful bases:

• Your consent
• Performance of a contract
• Legitimate business interests
• Legal obligations
• Protection of vital interests during physical activities or events

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6. Marketing Communications

If you opt in to receive updates, we may send:

• Emails
• SMS messages
• Programme updates
• Promotional offers
• Event announcements

You can unsubscribe at any time by:

• Clicking the unsubscribe link in emails
• Replying STOP to SMS communications
• Contacting us directly

We will never sell your personal information to third parties.

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7. Cookies & Tracking Technologies

Our website may use cookies and tracking technologies to:

• Improve website functionality
• Analyse traffic and behaviour
• Measure advertising effectiveness
• Support Facebook/Meta advertising campaigns

You can control cookies through your browser settings.

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8. Sharing Your Information

We may share limited information with trusted third-party providers where necessary, including:

• Payment processors
• Email marketing platforms
• Website hosting providers
• CRM or booking systems
• Advertising platforms such as Meta

All third parties are expected to handle your data securely and lawfully.

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9. Data Retention

We only keep personal information for as long as reasonably necessary:

• To provide services
• To comply with legal obligations
• To resolve disputes
• To maintain business records

When data is no longer required, it is securely deleted or anonymised.

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10. Your Rights

Under UK GDPR, you may have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Restrict processing
• Object to marketing
• Withdraw consent
• Request transfer of your information

To exercise any of these rights, please contact us directly.

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11. Data Security

We take reasonable technical and organisational measures to protect your information from:

• Loss
• Misuse
• Unauthorised access
• Disclosure or alteration

However, no online system can ever be guaranteed completely secure.

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12. Third-Party Links

Our website or social media pages may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites.

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13. Changes To This Policy

We may update this Privacy Policy from time to time to reflect legal, technical or operational changes.

The latest version will always be published on our website.

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14. Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact:

Way of the Viking

Website: www.way-of-the-viking.com

Email: info@way-of-the-viking.com